About us

COMPANY

Keko understands that people are unique and not mass-produced, and they aim to deliver authenticity and personality to customers through their unique parts. They develop products with design, technology, and innovation, making vehicles an extension of their owners’ individuality, reflecting their tastes, choices, ideas, and passions.

Keko’s product mix includes running boards and sports bars, catering to the truck and SUV segment. The company believes that cars are more than just individual parts; they possess a soul. This is why Keko focuses on making each owner’s car unique, as they appreciate and value what is distinctive. This philosophy drives the brand forward and establishes it as a prominent figure in the global automotive market, transforming cars into expressions of their owners’ personalities.

Founded in 1986, in Serra Gaucha, Keko is the Brazilian leader in
vehicle customization accessories, supplying genuine products to major global automakers.

MISSION

To add value to the automotive segment through vehicle customization, offering innovative products and services that generate fulfillment.

VISION

To be a reference in the automotive customization market.

MANAGEMENT SYSTEM

To be committed to continuous improvement through requirements

and principles.

ENVIRONMENTAL POLICY

To protect the environment and prevent pollution by managing significant environmental aspects, avoiding and reducing environmental impacts from its activities. To ensure the continuous improvement of the Environmental Management System by complying with environmental legislation and relevant requirements.

Principles:

Customer Focus – our greatest asset

Quality – in every aspect

Respect for the Environment – to ensure a sustainable future

Respect for Human Beings – in all aspects

Profitability – to guarantee the company’s continuity

Ethics – as a fundamental value

Innovation – as a means of growth

Society – proactive and collaborative

Technology

High productivity and strict quality control. Accuracy, flexibility, and versatility. Fast processes with all levels of security. Automatic and robotic lines. Such is the Keko factory plant.

Certifications and Awards

The quality culture is old in the organization, started in 1999 with the certify of Quality Management System ISO 9001. Keko is also certified in the world automotive standard with IATF 16949, an important credential for the supply to the automakers, and BIQS (Basic Quality System), a quality program developed by General Motors to train the supply chain. Internal departments work on continuous improvement, and Keko Production System (KPS) maintains a focus on lean production, developing the company’s culture of improvement. In 2013, the adoption of sustainable practices and a philosophy of respect for the environment culminated in ISO 14001 certification, which defines the requirements to operate an Environmental Management System aimed at sustainable growth.